This project was for the 2025 L’Oréal Brandstorm competition, redefining men’s beauty through innovative, inclusive solutions. My team focused on the fragrance sector, encouraging men to embrace scents as self-expression. We aim to make fragrance discovery seamless & accessible, promote sustainability, and break stereotypes.
8 weeks
Amber Louie
Tiffany Huang
Traditional fragrance shopping often leaves consumers with vague descriptions like “floral” or “woody,” making it hard to connect a scent with their emotions or identity. Instead of thinking, “This is perfect for a beach day with friends,” they’re left with, “Oh, this smells nice.”
of Gen Z & Millennial fragrance users
actively seek gender-neutral products, prioritizing “how it makes me feel” over gendered labels.
Increasing demand for inclusive fragrance experiences.
Mood-based fragrance preferences are key for most users, highlighting a shift toward emotional alignment.
of fragrance users
associate scents with mood enhancement (e.g., “energizing” or “calming”).
of male fragrance users
purchase fragrances for special occasions (e.g., dates, work events).
Increasing focus on intentional, context-based use of fragrance.
We want our designs to…
Empower inclusive self-expression through personalized fragrance discovery
Create emotional and occasion-driven scent experiences
Build a community of confident fragrance storytellers
AI-Driven Input Search
76% of fragrance users agreed that describing their mood or occasion (e.g., “I’m feeling adventurous”) would simplify their scent discovery.
This idea could expand visually by allowing users to upload images or select emojis to describe their vibe or occasion.
Daily Scent List
80% of fragrance users loved how the system learns from their preferences and searches to create a special “Wrapped” style list.
This idea could add spontaneity by including a ‘Surprise Me’ button that recommends wildcard scents outside their usual preferences.
Mood & Occasion-Based Filters
72% of fragrance users agreed that this filter system would allow them to better match scents to their lifestyles.
The filters could be enhanced by integrating real-time data like weather, time of day, or location to refine recommendations
Sustainability Locator
67% of fragrance users believed this is a great opportunity to support eco-friendly purchases.
By partnering with thrift platforms for fragrance resale, this idea could evolve beyond recycling and refilling into a full zero-waste circular model.
Community
78% of fragrance users agreed that user-generated data and community-driven reviews could help them make more informed decisions.
Curate ‘Undiscovered Gems’ lists featuring niche communities (e.g., non-binary creators, indie fragrance makers) to amplify underrepresented perspectives.
