Jazzy Rao

The Work

I’m currently a Marketing Designer for Apartment List, an AI-driven rental platform.

I’ve strengthened brand refresh initiatives, redesigned web pages to enhance user experience, produced high-impact marketing assets to boost SEO, and pushed product launches to drive engagement.

Focus

Brand Design

Marketing Design

Web Design

Visual Design

B2B/B2C

Brand Design

Marketing Design

Web Design

Visual Design

B2B/B2C

Role

Marketing Designer

Visual Language Refresh (Ongoing)

Apartment List is refreshing its visual language with a focus on vibrant, refined simplicity and a unique design approach.

I am exploring new color palettes, shapes, patterns, photography, and product shots to enhance the brand’s distinctiveness and modern appeal, while also redesigning webpages to improve user experience and align with the refreshed aesthetic.

Apartment List is refreshing its visual language with a focus on vibrant, refined simplicity and a unique design approach.

Lea

I worked alongside the head of marketing to develop new branding for Apartment List's sub-brand, Lea, a GenAI sales agent.

Our goal was to create a brand that highlighted Lea's omnichannel AI features. The logo features a clover-like shape with a subtle chat bubble integration, inspired by Lea's four communication channels: email, chat, text, and voice.

The branding focuses on a visual representation of AI technology, emphasis on communication, consistency across all touchpoints, and a scalable design system.

View live website design and launch video here!

I worked alongside the head of marketing to develop new branding for Apartment List's sub-brand, Lea, a GenAI sales agent.

The branding focuses on a visual representation of AI technology, emphasis on communication, consistency across all touchpoints, and a scalable design system.

View live website design and launch video here!

Email Campaigns

I have experience designing targeted email campaigns across various facets of email marketing, including supply prospecting, partner newsletters, and renter reactivation initiatives.

By tailoring strategies to diverse audience segments, I successfully drove property listings at Apartment List and highlighted innovative product launches, such as our GenAI Sales Agent, to attract potential partners.

One-Pagers

I designed branded one-pagers for Apartment List's AI products—Lea Lite, Lea Pro, Cross-Selling, and LIFT.

By collaborating with cross-functional teams, I created clear, engaging assets that effectively communicated each product's value and benefits to partners and prospects, while ensuring alignment with the brand's standards.

LinkedIn Posts

I designed LinkedIn posts for various B2B events and Campaigns, creating engaging content to promote Apartment List’s initiatives and strengthen their professional network.

Renter Personas

A set of detailed profiles representing key segments of Apartment List's users, capturing their unique traits and preferences to guide marketing, product development, and content creation.

Social Media Templates

A collection of social media graphics designed for Apartment List to boost its online presence and strengthen its image as a leading AI-driven rental platform, primarily targeting B2C audiences.

Partner Newsletter

I led the design of Apartment List's quarterly newsletter, which provides partners with key rental market and economic insights.

Slide Deck Template

Sunny is Apartment List's sister brand. This template is used for investor pitches, client meetings, and internal communication, helping Sunny present its value and goals with visual appeal and professionalism.

Sunny, Apartment List's sister brand.. This template is used for investor pitches, client meetings, and internal communication, helping Sunny present its value and goals with visual appeal and professionalism.